NORTHLIGHT

Find the margin, customers and cash your ERP is hiding.

AI analytics for distribution, wholesale and logistics companies with 50 to 500 employees.

We join what you sold with what it really cost to sell it: invoice lines, product cost, freight, rebates, stock and ad spend. Every week, each owner gets a short list of what needs action.

Get a free consultation call See the use cases

Works with NetSuite, Epicor Prophet 21, Infor SX.e, Acumatica, Dynamics, Sage and others.

Weekly Northlight report Illustrative example

Margin leak · [Customer name]

Negative margin once freight and special pricing are counted.

To: CFO

Going quiet · [Account name]

Ordered every 2 weeks; no order in 5.

To: account rep

Stockout risk · [SKU]

Runs out before the next PO lands at the supplier's real lead time.

To: purchasing

INDUSTRY Wholesale distribution

ALSO 3PL and freight logistics

SIZE 50–500 employees

RUNS ON Your existing ERP data

OUR USE CASES

Four answers your systems can't
give you on their own

Your ERP and ad platforms show what happened. We show where margin leaked, who is drifting away, what will run out and which ad dollars earn a profit, and send it to the person who can act.

FOR THE CFO AND OWNER

Margin Leak Finder

Invoice lines + product cost + freight + discounts and rebates

Which customers lose money once freight and special pricing are counted?
Which reps discount below the margin floor?
Did supplier cost increases get passed on, or absorbed?

FOR THE VP OF SALES

Customer Churn Radar

Order history + each customer's normal reorder rhythm + rep assignment

Who used to order every 2 weeks and hasn't in 5?
Which accounts still order, but less?
Which products did a customer stop buying from us?

FOR OPERATIONS AND PURCHASING

Inventory Early Warning

Stock on hand + open POs + supplier lead times + sales velocity

What will stock out before the next PO lands?
What dead stock is tying up cash?
Which suppliers run late against their quoted lead time?

FOR MARKETING AND E-COMMERCE

Ad Spend to Profit

Ad spend (Google, Amazon, marketplaces) + orders + margin by SKU

Which campaigns drive profitable orders, not just revenue?
What is real ROAS once freight and discounts are counted?
Where is spend going to low-margin or out-of-stock SKUs?

1 margin point on $50M in revenue is about $500K a year.

Simple arithmetic for a typical distributor. Your free consultation and sample analysis show your own number.

FIND MY NUMBER

HOW IT WORKS

One integration, answers every week

Margin and churn run on the same invoice-line data, so one connection delivers both. Inventory adds purchasing data in phase 2.

Free consultation & sample

In a free consultation call with a free sample analysis, we show where margin leaks and which accounts are going quiet.

Connect

Your ERP extracts and ad platform data land in Google BigQuery, cleaned and joined with freight and cost.

Ask and see

Looker dashboards, plus Gemini for plain-English questions like "why did margin drop in the Southeast?"

Act weekly

Each owner gets a short alert email: the CFO, every rep, and purchasing.

Built on Google Cloud: BigQuery, Looker and Gemini.

ADD-ONS

Extend Northlight when you're ready

Freight & Carrier Audit

For 3PL and logistics teams. Compares carrier invoices to quoted rates and flags accessorials, detention and duplicate charges.

AR & Collections

Predicts who will pay late from aging and payment history, then drafts the reminder emails for your team.

Price-Aware Ad Automation

Market price tracking tools watch competitor and marketplace prices. When you have the best price, campaigns push budget to that SKU. When you are undercut or low on stock, spend pauses or shifts automatically.

START HERE

Your challenge. Our
expertise.

Get a free consultation call with a free sample analysis.

Your top margin leaks by customer and rep
Accounts breaking their normal reorder rhythm
A 20-minute walkthrough of the findings

Or call us: +1 (321) 380-4830

FAQ

Frequently asked questions

We already have reports in our ERP. Why add this?

ERP reports show what happened. We join sales with freight, cost and rebates to show where margin leaked and who is drifting, and send it weekly without anyone building a report.

Our data is messy. Is that a problem?

That's normal. During your free consultation and sample analysis, we review your existing data—and cleaning the data is part of our work.

Where does our data live?

We recommend Google Cloud (BigQuery), with access limited to your project team, but we can work with the cloud provider of your choice.

What does it cost?

The consultation call and sample analysis are free. Ongoing pricing depends on data sources and modules.